Marketing Manager
Strand Loyalty
Strand Book Store Loyalty Program Marketing Campaign
Summary:
Led the development of a comprehensive loyalty program for the renowned bookstore, Strand, from inception. Managed diverse campaigns, meeting objectives in paid search, display ads, and social media. Executed data-driven marketing, showcasing strategic thinking and problem-solving. The project, a culmination of 140 hours of immersive coursework, aimed to engage customers and stimulate future purchases through a data-driven, multi-channel marketing approach.
Approach:
- Crafted and executed a multi-channel campaign with measurable objectives and KPIs aligned with business goals.
- Utilized both new and existing data to inform strategies for reaching specific audience segments.
- Developed a paid search campaign encompassing a keyword strategy and creative elements.
- Formulated a display advertising campaign, including visually appealing creative components.
- Created a social media campaign with tailored content for various channels.
- Designed an automated workflow detailing data sources, triggers, and data connections.
Key Achievements:
- Successfully implemented a loyalty program for Strand to re-engage and encourage repeat purchases.
- Developed and managed multi-channel campaigns, including paid search, display advertising, and social media, meeting measurable objectives.
Jess Hajash
Let's Work Together
Location
Atlanta, Georgia
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